CASE STUDY
PRODUCT DESIGN
ANIMATION
Pancakes are a fantastic recipe for kids to learn. However, achieving a perfect and delicious pancake may require a few attempts. That’s where Instant Pancake Mix comes to the rescue! With Instant Pancake Mix, cooking pancakes becomes even more enjoyable and hassle-free.
The commercial approach was designed to captivate the young generations, emphasizing the ease of making pancakes and showcasing the various toppings through a lively storytelling approach. Visually presented by a chaotic and excited little girl.
Problem
The concept behind this new product is to empower the younger generation to cook through simple recipes. Research conducted by Home Run Inn reveals that only 33% of Gen Z individuals feel confident in their cooking skills. Furthermore, 75% abstain from cooking at home due to time constraints, while 45% cite a lack of skill or knowledge as the reason for their reluctance.
The habit of purchasing food outside the home not only burdens one's finances but also increases the risk of health issues such as diabetes and obesity. Therefore, this product's design aims to provide accessible solutions to encourage cooking at home, fostering healthier habits and culinary skills among young people.
Ideas
The product's design prioritizes convenience and enjoyment, catering to busy individuals, particularly the younger generation, aged 10-25. By requiring fewer dishes for cooking, it simplifies cleanup, making the cooking process more accessible and appealing.
Additionally, the added toppings elevate the flavor of the pancakes, turning a simple breakfast into a more enjoyable and practical dish. This design not only addresses practical concerns but also aims to make cooking more engaging.
